Garrett Markenson’s career began in 2003 while he was studying fine art in Florence, Italy. An inspirational salon experience refocused his creativity toward hair.

In 2008, he opened his salon Garrett Markenson Coiffure. Focusing on integrating art as a part of his services and a safe place for stylists to grow and mentor.

In 2011, he created REVERIE haircare. All products are carefully handcrafted in California using botanical ingredients, ethically sourced from sustainable origins around the world. REVERIE has a strong commitment to sourcing the highest quality ingredients that are both natural and innovative. Transparency is key, and we choose to responsibly partner with organic, Fair Trade, EcoCert and small family farms across the globe. This commitment ensures only the highest quality ingredients are used and that these trades will continue to support families for generations to come. 

Reverie’s clean, innovative formulas combine skincare methodology with haircare to achieve incredible results. We believe less is more and that haircare should repair problems, not mask them. Made for all humans, with all hair types.